Duct Tape Advertising Campaign

The Duck Brand is household name, so increasing demand for the product would need to be inventive. The idea that Duck Tape is the “no-brainer”, quick-fix product has been taken to the extreme, exaggerating the possibilities of what the product can fix: Pretty much anything. The visual impact uses symbolism and humor to promote Duck Brand Duct Tape as a versatile problem-solving product. 

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