The Bay Area is full of attractions, but The Island of Alameda is too often overlooked. Its counterparts such as Berkeley or San Francisco each have their claims to fame yet are coined as “overcrowded” and “hard to drive to”. The “Daycation Campaign” Is an Advertising 1 project that I am extremely proud of. I utilize Alameda’s unique geography and ease of access to attract commuters and locals to a setting they’ve likely passed by unknowingly.