Launch Posters for Almanac Brewing
The new MoreLife branding is clean, cheery, and bright. It is a new non-alcoholic product line from Almanac Brewing. These posters aim to display the wide variety groups and activities where MoreLife can be enjoyed. This hop water is diverse in its flavor profiles, just like the people who drink it. The characters used are made to be relatable, yet simple enough to remain approachable. The landscape is idyllic
and the phrase #hopintolife captures
this essence of joy life brings, and that
MoreLife can enhance.
As part of this exciting campaign, the use of vector illustrations has been particularly thrilling. These illustrations provide a creative and unique way to showcase MoreLife in various settings, from casual get-togethers to more intimate moments of relaxation. The fun and engaging nature of these graphics have allowed us to take a bold and imaginative approach in representing the essence of MoreLife. The characters within these illustrations are carefully crafted to be relatable, embodying a wide range of personalities and backgrounds, mirroring the diversity of MoreLife's audience.
